Music blogs are becoming the cornerstone of online promotions for unsigned and independent artists. To be absolutely, 100%, entirely honest, if you’re a musician that has ever asked “how do I get more promotional attention online?” you’re long overdue for a blog.
Don’t worry too much; everything you’re going to need is right here. Music blogs are (eventually) a pretty easy to maintain method of gaining attention for your music, and there are a ton of benefits to it.
Why Are Music Blogs Important for Bands?
To put it out there very simply, music blogs do the same thing for bands and artists that business blogs do for companies of all sizes. While I shouldn’t have to tell you that the primary reason you should be in music is because you enjoy it, if you’re thinking marketing strategies you have to think in business terms. Local businesses and Fortune 500 companies alike are blogging to build their brands. A few major reasons you should be too:
- Thought Leadership: This gives a face to your brand, or in this case, your band. Having high-quality and relevant content for your audience to browse through and enjoy makes them identify you as a ‘pro’ in your industry. It also keeps them coming back to your page.
- Organic Traffic: For those of you who aren’t website developers, organic traffic is simply defined as traffic (visitors) to your website that got there from searching on an engine such as Google. More on this in a second.
- Diversity: Blogging adds an extra dimension to promotion efforts for your shows, releases, tours, etc.
Music Blogs and Organic Traffic
This article is about band promotion, so I’ll make this brief. Increasing organic traffic to your site should be one of the top priorities of your blog. If you don’t know a thing about how keywords or Search Engine Optimization (SEO) work, I highly recommend you take a few minutes to learn the basics.
Crash Course: Blogs are basically hubs for articles and shareable content that owners can share with their audience. Organic traffic finds your blog by searching on engines like Google. Search engines will index your pages and blog posts based on keywords. WordPress makes this very easy. It’s up to you to tell Google which keywords you should be ranking for. In the case of this post, for example, my focus keyword was ‘music blogs’. When you do this right, the concept is that when people go to Google and search for ‘music blogs’, this article will rank on page 1.
All of this in mind, each blog post you make is a new audience and keyword you can start targeting. If you know a lot about building or making instruments, the industry, promotions, networking, anything at all, put it into words and get it in a blog. It’s going to help drive brand new music lovers to your band’s website (and duh, it’s free).
*Side Note* It’s probably a great idea to have your music easily accessible to people once they’ve landed in your blog.
*Side Note* If SEO interests you, but it’s making your head spin, you can go check out Premier SEO Services’ entertianment marketing services. Mention Larusso and you’ll get a special rate.
Blogging Keeps Your Friends/Fans Engaged
So far we have talked a lot about using music blogs to bring in new fans. While this should be a huge part of it all, blogs are great for the people that already like you too. Your blog should not exclusively be informational. Don’t get me wrong here, providing useful content (and lots of it) is going to be a deal sealer for you, but you need diversity.
Blogs are an awesome way to connect and reach out to the fans that know and love you. The big thank you posts that musicians publish after big shows or tours that are too long for Facebook are a good example. Tour diaries are another great idea, or even a post giving some teasers towards new music or releases.
The point is to add that extra dimension for your fans; make your voice one they want to hear, and make your page their go-to for insider info on your band or thoughtful advice on anything music related.